I love Italian label Vivetta. Love as in would love to own their collections in their entirety. They sure know how to please my desire to dress like a three year-old (collars! sailor outfits! pretty dresses! cat motifs!). My highlights of their current collection are the red bow dress (it’s red, it has a bow = perfection), the baby blue pleat dress with white collar (I’ll look like a really cool nurse) and the white lace dress with black sleeves and heart detail (my boobage will look amazing). Time to play the lottery I think!
Shoe love: Minna Parikka
I really love Finnish shoe designer Minna Parikka – there’s always something I love in each collection, be it a shoe, bag or gloves. Her take on classic designs and retro styles always has me charmed.
What I got up to: Claire Hair and Crimson Heart
I took a day off from the day job yesterday to get my hair cut and list some more places on The Vintage Guide. As always Claire of Claire Hair did a fab job and giving me a sharp crop, plus I love sitting in her living room, chatting vintage over a cup of tea.
Afterwards I was off to Leonard Street to check out new vintage cafe-cum-shop Crimson Heart. There’s a little tea room downstairs where you can have coffee and home-made cake. I was really won over my the eclectic decor – kitsch Fifties paintings and a disco ball? I’m sold! Upstairs owner Mia sells vintage home deco, mostly midcentury, from tea sets to old hair dryers. She has an excellent eye for interesting details and prices are excellent given its trendy location. I bought a little orange Sixties lamp – perfect for my bed-side table.
The vintage girl – a new feminist?
Amidst all the spray tans, vajazzling and hair extensions, vintage-loving women tend to stand out with an aesthetic that evokes glamour, individuality and femininity. Could the vintage girl then be a new form of feminism, an antithesis to the blingtastic, porn-star style that influences female identity at the moment?
I don’t quite know how it happened or when but far too many women around me seem to want to look like a porn actress these days. Or why else would they wax off their pubes, slather themselves in Fakebake and state Page Three Girl in their career goals? There is something about the passivity of this particular idea of femininity – there to be stared at, cum onto – that I find deeply infuriating. It’s just sad that we’re all meant to look like little plastic sex dolls – fake eyelashes, fake hair, fake tan, fake boobs.
To my relief (no really, it is!) there is a great big social group of women out there who don’t buy into this image – the vintage girls. Although the vintage scene is splintered into smaller subfractions of particular decades, musical styles, dances and activities, the one thing all these vintage-loving women have in common is their embrace of an altogether different femininity, one that’s individual, one that harks back to a time when glamour was exotic and empowering.
Although these girls look back at past style icons they don’t become carbon copies of their idols, they mix and match their style, they construct their own image, they don’t simply buy into a ready-made identity. And often they take inspiration from those pioneers of feminism, the smoking, partying 1920s garconnes, the sports-playing, car-driving women of the 1930s, the home front workers of the war years, the 1950s office workers slowly edging their way into the work place and the sexually liberated dollybirds of the 1960s.
image: www.aspreyphotography.co.uk
It’s no co-incidence either I think, that there is such a wide variety of body shapes – from really slim to really curvaceous – in the vintage scene as well as a much broader range of age from teenagers to women in their Fifties than any other social scene I have come across. It’s like the vintage girl has somehow managed to embrace her body rather than radically reshape it into the accepted norm, and I am convinced that wearing vintage is playing a part in this, because you don’t shop for it by size but by fit. I myself have gradually weaned myself of the idea that I am a certain size (I never really was anyways, given the vanity sizing issue) – instead I go by my measurements. If a vintage dress happens to not fit me I simply put it back, I don’t see it as a comment on me being too big, it doesn’t give me that feeling of horror when I couldn’t fit into my size on the highstreet, where it felt like every too-small dress was the entire clothing industry laughing at my failure to be a size ten with perfect breasts.
There is no doubt to me that ‘opting out’ of the whole female fakery is in essence a feminist stance, perhaps not knowingly so, but feminist none the less. What do you think – is vintage a new form of feminism?
And here’s my new project…QueensOfVintage.com
Aside
I’ve added another vintage site to my growing, errr, ‘portfolio’. I have taken over as publisher and editor-in-chief of QueensOfVintage.com – an online magazine about all things vintage, which I used to edit a few years ago.
Make-up tutorial: how do get the Biba deco look
I absolutely love this video tutorial by the brilliant Lisa Eldridge. She is using unopened, original Biba products to create this amazing deco inspired look.





























